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assort — film still

Tokyo craft on Redchurch Street.

Japanese hair salon · Shoreditch · London
Book an appointment
info.assortlon@assort-hair.com
The Story

We do not just cut hair —
we design identity.

Assort is a hybrid salon: the precision and hospitality — omotenashi — of Japanese hairdressing, fused with the creative freedom and diversity of the West.

Juunin Toiro — ten people, ten colors. The name Assort comes from assortment: like a box of premium chocolates, each of us is distinct, and each guest deserves a style of their own. Across our salons we are all reading the same book, just different chapters — and that book is the love for beauty.

London is our Shoreditch chapter — on Redchurch Street, serving the city in English and Japanese.

Nine salons · Eight cities · Seven countries
348K Instagram · 839K TikTok · 138K YouTube

The Team
Kakeru Ueno — Top StylistKakeru UenoTop StylistEnglishadvanced@kakerueno__Hiroaki Saeki — Top StylistHiroaki SaekiTop StylistEnglishadvanced@hiro.saekiAyaka Yamagami — StylistAyaka YamagamiStylistEnglishadvanced@yamamugi_53ASSORT — International Hair Salon — United KingdomOon NgDirector StylistEnglishfluent@oon_ismGugu Yang — ReceptionistGugu YangReceptionistEnglishfluent@coucou_mioHiyo Kinoshita — AssistantHiyo KinoshitaAssistant@pipigrm.assort
Journal
AllTreatmentsPermsHair CutColorDesign ColorNews
TreatmentsSurviving London’s Water with Japanese Salon SecretsJuly 11, 2026Perms✨ Japanese Straight Perm vs Keratin TreatmentJuly 2, 2026Treatments✨ K18: The 2026 Hair Survival Guide from AssortMarch 21, 2026Hair CutThe Butterfly Cut: 2026’s Biggest Hair Trend 🦋March 19, 2026ColorGetting the Alysa Liu “Angel Halo” in Pink at Assort LondonMarch 19, 2026
SEE ALL
Social
Instagram@assort.london 6K
pixie cut by @hiro.saeki #pixiecut #haircut #shorthair #pixie #assortlondon♥ 14 · 💬 0lowlights beige brown 🫧 @yamamugi_53 #lowlights #haircolor #shorthairstyles #♥ 141 · 💬 0🧚🏻‍♂️ gradient blue + green tips @kakerueno__ #creativehair #bluehair #hairs♥ 46 · 💬 3two tone colour with raccoon tail by @hiro.saeki #creativehair #blackabdwhite ♥ 42 · 💬 6
@assort.hair 349K
Location: New York, United States Assort New York 22 Jones St, New York NY 1001♥ 714 · 💬 12Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 640 · 💬 9Location: New York, United States Assort New York 22 Jones St, New York NY 1001♥ 1K · 💬 30Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD Amster♥ 1K · 💬 36
YouTube138K subscribers
Choppy Wolf Cut Transformation with Blonde, Black & Orange #hairtransformation #Bold Orange and Green Hair Color Transformation #hairtransformation #hairconsultPink Peekaboo Highlights on Long Brunette Hair Transformation #hairtransformatioBleach to Vivid Blue Shag Transformation #hairtransformation #hairconsultation
TikTok@assort.hair · 839K followers
Location: New York, United States Assort New York 22 Jones St, New York NY 10014Location: Amsterdam, Netherlands Assort Amsterdam 99 Kerkstraat 1017 GD AmsterdLocation: New York, United States Assort New York 22 Jones St, New York NY 10014Location: New York, United States Assort New York 22 Jones St, New York NY 10014
Reviews
5★★★★★★★★★★270 Google reviews ↗
SShani Sulthanathis month
★★★★★

Everyone is so nice and the haircut was beautiful 10/10

LLilzthis month
★★★★★

This is the best haircut and hairdressing experience I have ever had. Ayaka was incredibly kind and took the time to really listen to what I wanted. She was really professional and talented and gave me the exact haircut I had in mind. I asked for subtle layers to keep the volume in my hair and she was able to do exactly that. Ayaka was really lovely and very good at cutting and styling hair, I really recommend her!

Ssarah eichenbaumthis month
★★★★★

had a haircut with hiroaki, such a talented and kind stylist! i always have an amazing experience at assort

Assort Worldwide
TokyoJapanOsakaJapanNew YorkUnited StatesHong KongHong KongAmsterdamNetherlandsLondonUnited Kingdomyou are hereMelbourneAustraliaVancouverCanada

Nine salons · Eight cities · Seven countries — one book, different chapters.

Salon Location
ASSORT LONDON
Address81a Redchurch St, London E2 7DJ, United Kingdom
Emailinfo.assortlon@assort-hair.com
Wed–Sun10:00-18:00
ClosedMonday & Tuesday
Instagram@assort.london
PaymentFully cashless · credit & debit cards
Cancellation Policy

We ask that you reschedule or cancel at least 24 hours before your appointment.

Changes within 24 hours of the appointment time, and no-shows, are charged 100% of the booked service price. A valid card is required at booking; no deposit is charged upfront.

All cancellations and reschedules are made through Fresha, our online booking system.

Running late? 30-minute services hold your chair for 10 minutes, cancelled after 15 with no contact; standard services hold for 15 minutes, cancelled after 30; and services of 3 hours or more hold for 30 minutes — after that the booking is released as a no-show.

FAQ
How do I get to ASSORT London by public transport?

ASSORT London is at 81a Redchurch St in Shoreditch. The closest station is Shoreditch High Street (London Overground), about a 5-minute walk; Liverpool Street is also about 5-7 minutes away.

How do I book an appointment at ASSORT London?

Book online through Fresha — ASSORT London does not take bookings by phone.

What is ASSORT London's cancellation policy?

Please reschedule or cancel at least 24 hours before your appointment. Changes within 24 hours of the appointment, and no-shows, are charged 100% of the booked service price. A valid card is required at booking; no deposit is charged upfront.

Do the stylists at ASSORT London speak English?

Yes. ASSORT London is English-speaking and foreigner-friendly, and regularly welcomes clients from many countries.

Book an appointment