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Japanese Hair Salon in London

Japanese hair stylists · Japanese-speaking & English-speaking · Shoreditch

assort — film still

Tokyo craft on Redchurch Street.

Japanese hair salon · Shoreditch · London
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The Story

We do not just cut hair —
we design identity.

Assort is a hybrid salon: the precision and hospitality — omotenashi — of Japanese hairdressing, fused with the creative freedom and diversity of the West.

Juunin Toiro — ten people, ten colors. The name Assort comes from assortment: like a box of premium chocolates, each of us is distinct, and each guest deserves a style of their own. Across our salons we are all reading the same book, just different chapters — and that book is the love for beauty.

London is our Shoreditch chapter — on Redchurch Street, serving the city in English and Japanese.

Nine salons · Eight cities · Seven countries
345K Instagram · 835K TikTok · 138K YouTube

The Team
Journal
AllTreatmentsPermsHair CutColorDesign Color
Social
YouTube138K subscribers
Platinum Blonde with Pink Peekaboo Highlights Transformation #hairtransformationJet Black Chin-Length Bob Transformation with Side Swept Bangs #hairtransformatiCalico Raccoon Color Transformation with Blunt Fringe #hairtransformation #haircSkunk hair color transformation with blunt bangs #hairtransformation #hairconsul
TikTok@assort.hair · 835K followers
Reviews
5★★★★★★★★★★282 Google reviews ↗
SShatha Athis month
★★★★★

great salon very friendly staff i got the milbon treatment, haircut & blowdry haircut & blowdry with top stylist Kakeru Ueno, he’s great & took his time to give me the best hair possible :) 10/10 would come again!

LLaurathis month
★★★★★

Had my hair done by Hiro and I am so happy how it turned out! I really appreciated the consultation at the beginning of the appointment where we figured out what’s possible with my hair and what will give the best outcome. The whole team was really nice and the salon had a comfortable atmosphere! (Also the playlist was amazing)

MMelody Whitethis month
★★★★★

⭐⭐⭐⭐⭐ The best salon experience I’ve ever had! I genuinely cannot recommend Hiroaki at ASSORT London enough! He is without a doubt the best hairstylist I’ve ever had the pleasure of working with. Not only is he incredibly talented and knowledgeable, but he is also so thoughtful, understanding and genuinely lovely to talk to. He really takes the time to listen, understand exactly what you want and offer expert advice. He even gives the best life advice along the way! I have honestly never had such a positive experience in a hair salon. Hiroaki made me feel completely comfortable and understood, and the final result was even more beautiful than I could have imagined. Somehow, he managed to create a style that was so much better than the reference photos I showed him! What I particularly appreciated was how much thought he put into creating a hairstyle that would look beautiful not just on the day, but for a long time afterwards. You can really tell how much he cares about his craft and all his clients. I left feeling so happy and grateful, and I genuinely cannot thank him enough. I’ll be recommending Hiroaki and ASSORT to absolutely everyone I know. I already can’t wait to go back. If you’re thinking of going here, don’t hesitate !!! Thank you so much, Hiroaki! ❤️

Assort Worldwide

Nine salons · Eight cities · Seven countries — one book, different chapters.

Salon Location
ASSORT LONDON
Wed–Sun10:00-18:00
ClosedMonday & Tuesday
PaymentFully cashless · credit & debit cards
Cancellation Policy

We ask that you reschedule or cancel at least 24 hours before your appointment.

Changes within 24 hours of the appointment time, and no-shows, are charged 100% of the booked service price. A valid card is required at booking; no deposit is charged upfront.

All cancellations and reschedules are made through Fresha, our online booking system.

Running late? 30-minute services hold your chair for 10 minutes, cancelled after 15 with no contact; standard services hold for 15 minutes, cancelled after 30; and services of 3 hours or more hold for 30 minutes — after that the booking is released as a no-show.

FAQ
How do I get to ASSORT London by public transport?

ASSORT London is at 81a Redchurch St in Shoreditch. The closest station is Shoreditch High Street (London Overground), about a 5-minute walk; Liverpool Street is also about 5-7 minutes away.

How do I book an appointment at ASSORT London?

Book online through Fresha — ASSORT London does not take bookings by phone.

What is ASSORT London's cancellation policy?

Please reschedule or cancel at least 24 hours before your appointment. Changes within 24 hours of the appointment, and no-shows, are charged 100% of the booked service price. A valid card is required at booking; no deposit is charged upfront.

Do the stylists at ASSORT London speak English?

Yes. ASSORT London is English-speaking and foreigner-friendly, and regularly welcomes clients from many countries.

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